Bidita Bag is an Indian actress and a professional model She has a varied portfolio when it comes to print advertisements TV commercials and films She is mostly known for her inclination towards sociopolitical films While in college Bidita pursued a career in modelling She was spotted by Jeena Mitra Banik and ace makeup artist Late Prabeer Kumar Dey She came into limelight in Kolkata after working for designers like Sabyasachi Mukherjee and Kiran Uttam Ghosh After graduation she shifted her base to Mumbai She has worked for Lakme fashion week Lakme Elle18 Vaseline Nokia Motorola Colgate Reliance etc Recently she has been face of brands like Fair and Lovely makeup man ki beti 7UP Samsung Corby TV Wild Stone deodorant Kwality Walls Cornetto Manubhai Jewellers Jade Indian Terrain Bombay Dyeing Eyetex Dazzler etc