Peter Baynham is a Welsh screenwriter and performer He is best known for appearing in a series of comedic Pot Noodle television adverts in the 1990s His work largely represents collaborations with comedy figures such as Armando Iannucci Steve Coogan Chris Morris Sacha Baron Cohen and Sarah Smith Born in Cardiff Baynham served in the Merchant Navy after leaving school and later pursued a career in comedy first in standup and then as a writer and performer for various news and sketch comedies in radio and television while enjoying personal fame starring in Pot Noodle adverts He then became a writer in feature film In television with Iannucci he is writer for Im Alan Partridge developing the character Alan Partridge as performed by Coogan and as writer and host of the Armistice review shows With Morris he is writer for The Day Today Brass Eye and Jam Baynham himself created the animated series I Am Not an Animal In feature film with Baron Cohen he is writer for Borat Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan 2006 Brüno 2009 Grimsby 2016 and Borat Subsequent Moviefilm 2020 With Smith he is writer for Arthur Christmas 2011 and Rons Gone Wrong 2021 With Iannucci and Coogan he is writer for Alan Partridge Alpha Papa 2013 Other features as writer include Arthur 2011 and Hotel Transylvania 2012 From Wikipedia the free encyclopedia