David B Falk born 1950 is an American sports agent who primarily works with basketball players in the National Basketball Association NBA He began his career representing professional tennis players for Donald Dells ProServ and is best known for representing sports icon Michael Jordan for the entirety of Jordans career Besides Jordan Falk has represented more than 100 other NBA players and is generally considered to be the most influential player agent the NBA has seen During the peak years of Falks career in the 1990s he was often considered the secondmost powerful person in the NBA behind Commissioner David Stern and in 2000 he had at least one client on all but two NBA teams He was listed among the 100 Most Powerful People in Sports for 12 straight years from 1990 to 2001 by The Sporting News and was also named one of the Top 50 Marketers in the United States by Advertising Age in 1995
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