Robert Martin Steinberg was born in Philadelphia and partied at Tulane University in New Orleans where he actually graduated at the top of his class creating the universitys first selfdesigned major in Communications Rob spent the 80s in New York in the music biz and for what he can remember was involved in marketing promotion and management with such noted acts as Scorpions War and Bob Marley Rob switched careers and coasts after a nearfatal car accident moved to Los Angeles and embarked on a second career focusing his sights on the film business a decision his mom blames on the head injury from that car accident