Tarsem Singh Dhandwar known professionally as Tarsem is an Indian director who has worked on films music videos and commercials Tarsem was born in Jalandhar Punjab to a Punjabi Sikh family His father was an aircraft engineer He is a graduate of the Art Center College of Design in Pasadena California Tarsem began his career directing music videos including those of Hold On by En Vogue Sweet Lullaby by Deep Forest and REMs smash hit Losing My Religion the latter of which won Best Video of the Year at the 1991 MTV Video Music Awards He has directed dozens of commercials for brands such as Nike and CocaCola Tarsems feature film directorial debut was The Cell 2000 starring Jennifer Lopez In 2003 Tarsem directed one of the most elaborate Pepsi commercials to date It combined a gladiator theme with Queens We Will Rock You The commercial starred Enrique Iglesias in the version of the commercial aired in Europe and North America and Amr Diab in the version aired in the Arab world Tarsems second film The Fall debuted at the 2006 Toronto International Film Festival and was released theatrically in the United States in 2008 His third film was 2011s Immortals He directed an adaptation of the Brothers Grimm story of Snow White called Mirror Mirror 2012
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