Dougal Wilson born August 1971 is an English director of commercials and music videos for artists including Coldplay Massive Attack Will Young Goldfrapp The Streets Bat for Lashes Basement Jaxx Dizzee Rascal and Jarvis Cocker His many commercials include those for Apple IKEA the BBC and Amnesty International Dougals adverts for UK department store John Lewis have become a widely talkedabout part of British popular culture His threeminute advert Were the Superhumans promoting Channel 4s broadcast of the 2016 Summer Paralympics in Rio de Janeiro garnered the Grand Prix for Film at Cannes Lions in 2017 In 2007 he codirected a short film called Rubbish starring Martin Freeman and Anna Friel In 2010 a short film written by Richard Curtis and directed by Wilson entitled No Pressure was released by the 1010 campaign in Britain to spread awareness of climate change He is set to direct Paddington in Peru the third film in the Paddington franchise